Digital Marketing

[ad_1] SEO is turbulent right now. Between tons of algorithm updates and reports of Search Generative Experience (SGE) taking over the SERPs, there’s a lot of uncertainty and anxiety about the path forward. To me, it’s the perfect time to put some under-utilized SEO research initiatives that we know are effective back in the spotlight. […]

[ad_1] Ad Strength is not a “major factor” that stops a keyword from going to auction, despite what some advertisers may believe. That’s according to Google Ads Liaison Ginny Marvin.  Ad Strength. Responding to a post on X from an advertiser who said “Ad Strength is a major factor in stopping a keyword from going

[ad_1] Technology news rag The Verge has published a 700-word article half-filled with content generated by Google Gemini and a heavy dose of sarcasm that has been outranking more in-depth, well-researched and arguably more helpful content written by humans at publications for the competitive query [best printer 2024]. Sound familiar? It should. We wrote about

[ad_1] Google Search Console has released a security update around user permissions and controls management where you can better manage the ownership tokens. Ownership tokens are used for when people verify your site in Search Console, Merchant Center and other Google products and sometimes people who had access in the past to your profiles no

[ad_1] As a search marketing professional, you’ve honed your skills in driving targeted traffic and achieving measurable results. But what if you could amplify your impact and reach a wider audience? Join MNTN on Thursday, April 18th to learn more about why CTV is a logical next step for search marketing pros. After this session,

[ad_1] Google Business Profiles (GBP) has long been a cornerstone of local SEO efforts. Google has devised various mechanisms and processes to deter abuse and enhance the accuracy of information on GBP listings and their appearance on Maps. Consequently, Google frequently updates business listings without prior notice. Understanding how, when and why Google makes these

[ad_1] PPC is an industry awash with metrics, many of which are less important than others. One which you cannot afford to ignore is Share of Voice. Beyond “visibility of your campaigns compared to your competitors” what actually is Share of Voice? And why is it important? By the end of this post, you’ll be

[ad_1] In the ever-evolving landscape of the digital world, staying informed about the latest updates to search engine algorithms is crucial for anyone looking to maintain or improve their online presence. Google, the behemoth behind the most widely used search engine, has rolled out a significant update in March 2024. This update has introduced changes

[ad_1] Want to rank highly in 2024 and beyond? Then, you must create what Google calls “helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level.  Spambusters  At

[ad_1] One of the biggest tasks in running a successful Shopify eCommerce store is to convince potential customers to visit your store and buy from you. This is where tapping into the conversion rate of social media comes in handy. It helps you increase brand awareness, ramp up customer engagement, and drive up your sales!