Google is introducing new generative image tools for Demand Gen advertisers worldwide. These AI-powered tools can quickly produce high-quality image assets with just a few
SEO is turbulent right now. Between tons of algorithm updates and reports of Search Generative Experience (SGE) taking over the SERPs, there’s a lot of
Ad Strength is not a “major factor” that stops a keyword from going to auction, despite what some advertisers may believe. That’s according to Google
Technology news rag The Verge has published a 700-word article half-filled with content generated by Google Gemini and a heavy dose of sarcasm that has
Google Search Console has released a security update around user permissions and controls management where you can better manage the ownership tokens. Ownership tokens are
As a search marketing professional, you’ve honed your skills in driving targeted traffic and achieving measurable results. But what if you could amplify your impact
Google Business Profiles (GBP) has long been a cornerstone of local SEO efforts. Google has devised various mechanisms and processes to deter abuse and enhance
PPC is an industry awash with metrics, many of which are less important than others. One which you cannot afford to ignore is Share of
In the ever-evolving landscape of the digital world, staying informed about the latest updates to search engine algorithms is crucial for anyone looking to maintain
Want to rank highly in 2024 and beyond? Then, you must create what Google calls “helpful, reliable, people-first content.” In this article, I will outline
