[ad_1] The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and
[ad_1] Google Discover is an especially important source of organic traffic for publishers. This personalized feed, available within Google’s mobile app and mobile search homepage,
[ad_1] Google AdSense users can now choose to have Auto Ads show as “ad intents” through the platform (in addition to overlap and in-page formats).
[ad_1] Advertisers might be able to purchase ads on Meta’s Threads platform as early as the second half of this year. That’s according to a
[ad_1] The rise of AI content creation has been a game-changer – for better or worse. On the one hand, you have benefits like: Improved
[ad_1] Brave Search introduced a new AI answer engine called Answer with AI. It will produce AI-generated answers “synthesized” from multiple sources for any query.
[ad_1] Remember how painful iOS 14 was for performance marketers? An even more seismic change is looming, and way too many marketers are still unprepared.
[ad_1] YouTube has introduced two new measures in its crackdown on ad blockers. There will either be: Buffering issues. An error message saying “The following
[ad_1] Paid search advertising revenues reached a new high in 2023 – though annual growth continues to slow, according to a new report. In total,
[ad_1] en wondering, what is real-time marketing? Are we delivering content in seconds? Milliseconds? Even faster? It can sound like marketers need to live in
