Digital Marketing

How to harness the power of brand mentions across the search universe

[ad_1] Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. We will also: Dive into the nuances of brand mentions. Examine how brand mentions impact search marketing, both on

How to harness the power of brand mentions across the search universe Read More »

How To Implement Geotargeting in Your PPC Campaigns

[ad_1] Geotargeting has been around for well over a decade, but its recent developments have made it a game-changer in helping marketers reach the right audience and boost online traffic.  Companies all over the world use geotargeting for their pay-per-click (PPC) marketing campaigns to strengthen their strategy and drive new leads. Large corporations like Target

How To Implement Geotargeting in Your PPC Campaigns Read More »

5 Things You Should Know Before Using AI to Produce Your Next Blog Article

[ad_1] Artificial Intelligence (AI) has become an indispensable tool for many bloggers and writers in the rapidly evolving landscape of digital content creation. The ability to generate articles, stories, and content pieces with AI has revolutionised productivity and creativity. However, as with any burgeoning technology, there are essential considerations to bear in mind. In light

5 Things You Should Know Before Using AI to Produce Your Next Blog Article Read More »

Critical Display Error in Brand Safety Metrics On Twitter/X Corrected

[ad_1] In a recent public statement on Twitter, Linda Yaccarino, CEO of X, highlighted a critical error in the display of the company’s Brand Safety Rate which was provided by DoubleVerify, a third-party company known for verifying brand safety metrics. The error, identified in the graphical display of the Brand Safety Rate on X’s dashboard,

Critical Display Error in Brand Safety Metrics On Twitter/X Corrected Read More »

How advertisers can capitalize on vertical video

[ad_1] Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. Historically, video ads were tailored for the traditional 16:9 landscape format, primarily on television. However, the emergence of mobile-first social media and evolving user behaviors and engagement patterns have ushered in a new era of vertical video

How advertisers can capitalize on vertical video Read More »

TikTok testing virtual influencers for video ads

[ad_1] TikTok is reportedly developing AI-powered virtual influencers that will be able to compete against human creators for lucrative advertising contracts. The new AI avatars can allegeldy read scripts for video ads created from prompts submitted by brands and TikTok Shop sellers. However, this feature is still in its testing phase so everything is subject

TikTok testing virtual influencers for video ads Read More »

Chase launches first bank-led media network

[ad_1] JPMorgan Chase launched Chase Media Solutions, a new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform. Chase Media Solutions was announced April 3.

Chase launches first bank-led media network Read More »

How the Google-Reddit partnership impacts brand management

[ad_1] The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s data API to enhance its product search results with real-time content from Reddit’s platform. As a result, brands must now navigate this evolving digital landscape with foresight and adaptability to protect their online presence

How the Google-Reddit partnership impacts brand management Read More »

Advanced Google Ads tracking for local service companies

[ad_1] Many local service clients struggle to track their success with Google Ads and understand the quality of leads generated. Some still use outdated methods to gauge their campaign performance. This article explores three ways to effectively track the performance of Google Ads lead gen campaigns for local service clients, including: Standard lead form tracking.

Advanced Google Ads tracking for local service companies Read More »