How advertisers can capitalize on vertical video
Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. Historically, video ads were tailored for the traditional
Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. Historically, video ads were tailored for the traditional
TikTok is reportedly developing AI-powered virtual influencers that will be able to compete against human creators for lucrative advertising contracts. The new AI avatars can
JPMorgan Chase launched Chase Media Solutions, a new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some
The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s data API to enhance its
Many local service clients struggle to track their success with Google Ads and understand the quality of leads generated. Some still use outdated methods to
Google Search will continue to evolve in the direction of Search Generative Experience. That’s according to Alphabet/Google CEO Sundar Pichai, who recently spoke about AI,
Google has updated its structured data carousels (beta) help documentation to clarify where your markup should go within summary pages that link out to other
TikTok introduced two new controls to give advertisers more choice regarding where their content appears: Category Exclusion. Vertical Sensitivity controls. Additionally, the social media platform
Google is trialing a new People Also Consider badge on ads served within branded search results. The label appears as a grey box positioned underneath
When Performance Max first came onto the scene, it was a bit of a “Wild West” in testing and sentiment. Some were thrilled about the