Google Demand Gen advertisers get generative image tools


Google is introducing new generative image tools for Demand Gen advertisers worldwide.

These AI-powered tools can quickly produce high-quality image assets with just a few clicks.

Google is also rolling out a new Generate more like this feature, which lets advertisers create similar versions of existing images that are performing well.

Why we care. Leveraging AI to create unique, high-quality image assets can save you time, money and resources, resulting in more efficient campaign management.

Control. While AI will create these image assets, Google emphasizes that advertisers will retain full control. They will have the final say over which suggested images are featured in campaigns, not Google’s automated systems.

  • “Your knowledge and expertise are crucial to help Google AI generate images tailored to your business or client’s needs. For example, if you have an outdoor lifestyle brand that sells camping gear, use prompts like ‘vibrantly colored tents illuminated under the Aurora Borealis’ to create images that will appeal to those who are shopping for camping trips to Iceland,” according to Michael Levinson, Vice President and General Manager of Social, Local and Vertical Ads.

Originality. Google’s AI ensures that no two images are identical. This means that the new generative image tools in Demand Gen produce original and distinct content each time.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

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About the author

Nicola AgiusNicola Agius

Nicola Agius was Paid Media Editor of Search Engine Land from 2023-2024. She covered paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.


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