Mary L

[ad_1] Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. We will also: Dive into the nuances of brand mentions. Examine how brand mentions impact search marketing, both on […]

[ad_1] Geotargeting has been around for well over a decade, but its recent developments have made it a game-changer in helping marketers reach the right audience and boost online traffic.  Companies all over the world use geotargeting for their pay-per-click (PPC) marketing campaigns to strengthen their strategy and drive new leads. Large corporations like Target

[ad_1] Artificial Intelligence (AI) has become an indispensable tool for many bloggers and writers in the rapidly evolving landscape of digital content creation. The ability to generate articles, stories, and content pieces with AI has revolutionised productivity and creativity. However, as with any burgeoning technology, there are essential considerations to bear in mind. In light

[ad_1] In a recent public statement on Twitter, Linda Yaccarino, CEO of X, highlighted a critical error in the display of the company’s Brand Safety Rate which was provided by DoubleVerify, a third-party company known for verifying brand safety metrics. The error, identified in the graphical display of the Brand Safety Rate on X’s dashboard,

[ad_1] Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. Historically, video ads were tailored for the traditional 16:9 landscape format, primarily on television. However, the emergence of mobile-first social media and evolving user behaviors and engagement patterns have ushered in a new era of vertical video

[ad_1] TikTok is reportedly developing AI-powered virtual influencers that will be able to compete against human creators for lucrative advertising contracts. The new AI avatars can allegeldy read scripts for video ads created from prompts submitted by brands and TikTok Shop sellers. However, this feature is still in its testing phase so everything is subject

[ad_1] JPMorgan Chase launched Chase Media Solutions, a new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform. Chase Media Solutions was announced April 3.

[ad_1] The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s data API to enhance its product search results with real-time content from Reddit’s platform. As a result, brands must now navigate this evolving digital landscape with foresight and adaptability to protect their online presence

[ad_1] Many local service clients struggle to track their success with Google Ads and understand the quality of leads generated. Some still use outdated methods to gauge their campaign performance. This article explores three ways to effectively track the performance of Google Ads lead gen campaigns for local service clients, including: Standard lead form tracking.

[ad_1] Google Search will continue to evolve in the direction of Search Generative Experience. That’s according to Alphabet/Google CEO Sundar Pichai, who recently spoke about AI, Search and more at the 2024 Business, Government & Society Forum at Stanford University. The future of information and answers. AI has been transforming Google Search for years. Google hasn’t