Why Does an Instagram Audit Matter?
Take a moment to think about all of the other marketing activities you do for your brand. Do you continue to do the same things over and over again and just cross your fingers that they’re creating results?
No (at least we certainly hope not). You conduct surveys, pour over analytics, and put different measurements in place to confirm that your efforts are worthwhile.
Instagram should work the same way. Don’t continue to post content for the sake of fulfilling a quota. Invest the time and energy to figure out what’s working and ensure that you’re actually making an impact with your time spent on instagram marketing.