❖ Introduction to Digital Marketing – What is digital marketing – The digital marketing industry – How digital marketing works ❖ Aspects of Digital Marketing – Search Engine Optimization – Social Media Marketing – Content Marketing – Email Marketing – Influencer Marketing ❖ Benefits of Digital Marketing ❖ How Digital Marketing Can be Used ❖ Search Engine Optimization – What is SEO – How to optimize a website – Benefits of SEO – Off-page and Onpage Optimization ❖ Social Media Marketing – Types of social media marketing – Understanding social media marketing – Instagram marketing – Facebook marketing – Twitter marketing |