❖ Introduction to Digital Marketing – What is digital marketing – The digital marketing industry – How digital marketing works ❖ Aspects of Digital Marketing – Search Engine Optimization – Social Media Marketing – Content Marketing – Email Marketing – Influencer Marketing ❖ Benefits of Digital Marketing ❖ How Digital Marketing Can be Used ❖ Search Engine Optimization – What is SEO – How to optimize a website – Benefits of SEO – Off-page and Onpage Optimization ❖ Social Media Marketing – Types of social media marketing – Understanding social media marketing – Instagram marketing – Facebook marketing – Twitter marketing |
❖ LinkedIn marketing
❖ Email Marketing
– How to build an email list
– How to use email marketing to engage
– How to write compelling content for email marketing
– Tools and software for email marketing
– Email that converts- Taglines
❖ Content Marketing
– Content creation
– How to create content for social media
– How to create content for website
– Conversion and results
– Tools and Software
❖ Influencer Marketing
– How to get started with Influencer marketing
– Building an influencer marketing list
– Outreach
– The Influencer marketing Industry
❖ How to get started as a Digital Marketer
– How to create a great CV as a Digital Marketer
– Digital marketing Industry
– Places to get jobs
– Future of digital marketing