seo for business

5 SEO Tips Houston Businesses Should Know

seo for business


Search engine optimization is a tricky game. It’s not enough to post great content, pictures, and videos on your website. You also need to optimize each page for search engines, so that they can find the information they’re looking for when users search for relevant keywords. Keeping your SEO strategy simple can help you avoid being overwhelmed by technical jargon and complicated strategies that may not be right for your business or website. The best way Pearland SEO will improve your Google ranking is by paying attention to details and creating high-quality content and images at every opportunity. Not all of these tips will directly affect your SEO ranking, but they all play a role in determining whether Internet users will see your site or leave it unseen.

Create High-Quality Content

The first and foremost tip is to create high-quality content on your website. Google, and other search engines, consider this to be one of the most important factors when determining how to rank your website. If your content is useful and relevant, users are more likely to click through to your site and stay there. If your content is poorly written, unhelpful and not optimized, users will likely bounce back after one glance. The key is to let Pearland SEO experts create content that will satisfy your readers and encourage them to stay on your site for as long as possible. This can be done by keeping your writing interesting and engaging. Add new content to your site regularly. If you have a blog, publish evergreen posts at least once a week. Blog posts can include articles, recipes, reviews and anything else that your customers would find useful. The more regularly you update your site with new content, the more often search engines will crawl your site and index your new articles. In turn, this will increase your traffic and help you to generate more sales.

Make Your Website User-Friendly

Google’s algorithm also takes into account how user-friendly your website is. This includes how easy it is to navigate through each page through mobile or desktop and how quickly pages are to load. If users prefer to leave your website rather than stay, they will likely head to another site in search of what they need. DEO Marketing Houston SEO company recommends businesses to make navigation as simple as possible by creating a clear, consistent layout throughout your website. This includes a clear navigation bar, an attractive and useful design, very unique font, a simple layout and plenty of white space. It’s also important to make sure your website loads quickly. Google will take this into account when determining your website’s ranking, so make sure you have a reputable hosting service to minimize load times.

Be Careful With HTML And CSS

While it’s not necessary to be an expert in HTML and CSS, it is advisable to hire a technical expert who would make sure you use correct syntax so that your website is easy to read and follow. Incorrect syntax codes can cause your website to display improperly or not at all. If you’re not confident in your understanding of these terms, it may be best to leave them out of your website entirely. Although you can’t completely control your visitors’ ability to edit your website, you can control how you allow others to edit it. Make sure that your website has disabled editing capabilities, so that visitors can’t change your content behind your back. You can also use special coding, such as the no-edit function, to ensure that only certain individuals can modify certain parts of your site. This is helpful if you have special pages, such as an about page, that you don’t want others to change. For example, you could disable editing on all pages except your about page to prevent others from changing your content. This will also help protect you against spammers, as they often post unwanted content on websites.

Start Video Marketing

Videos are on the rise now and are an aspect of your website that can help boost your SEO. However, it’s important to note that videos will only help your SEO if they’re published to a website. If you post videos on YouTube, they’ll help with your rankings, but they won’t help bring traffic back to your site. This is why it’s important to create your own website and host your videos there. If you want to boost your SEO even more, you can add subtitles to your videos, so that they’re accessible to individuals who don’t have sound turned on. Video content not only will it bring new visitors to your site, it also helps your pages rank higher. While written content like articles and blogs also help you rank, video is even more effective. It may be more time-consuming to create, which is why you should focus on written content first.

Use Solid SEO Practices

Aside from creating high-quality content and making your website user-friendly, there are a few other things you can do to boost your SEO ranking. For example, You can link to other websites on your page. This doesn’t mean you need to link to every single other website out there, but you can link to other sites that are relevant to your content. This is called interlinking and it can make your page more useful by linking to relevant information. It can also help you to rank higher in Google if you link to other high-ranking websites. Another practice is to write optimized titles, Headings and meta descriptions that has your target keywords.


Utilizing some of these SEO Tips we have organized here, your website will surely experience a great surge in traffic. This would be a great boost for your Houston business. Creating high-quality content, making your website user-friendly and using solid SEO practices will help your brands and business grow.