Do you want to get more traffic from search engines like Google, Bing, and Yahoo? If so, you’re not alone. Search engine optimization, or SEO, is essential for all businesses that want to attract new customers online. Even though a recent report found that fewer people are using search engines than in the past, it remains an important way for people to find businesses online. In fact, 65 percent of all online searches are via Google. So if your business isn’t showing up when someone searches for your services, you’re missing out on potential customers. Read on to learn more about how you can up your game with these helpful tips from a Houston SEO agency.
Know the Basics of SEO
One basic SEO tip is to use your keywords in your titles. If someone searches for “business loans,” for example, your title should include “loans” so that your website appears in the search results. You can also use keywords in your URL and in the text of your content. The more you integrate keywords into your site, the higher it will rank in search results. While keywords are important, though, don’t overdo them. If you stuff your site with keywords, your content will look unnatural and users won’t trust you. Instead, integrate a few keywords naturally into your site to help it rank well.
Build a Responsive Website
Another SEO tip is to make sure your website is responsive. Responsive design means that your website automatically changes its format based on the device people use to access it. This is especially important for mobile devices since more people are accessing the internet via smartphones and tablets than ever before. If your website isn’t responsive, it might look terrible on a mobile device. Pearland SEO professionals recommend that you use a CMS (Content Management System) like WordPress to make managing your site easy. Not only can you easily add and edit content, but you can also make sure your site stays up to date.
Add Rich Content
Pearland SEO expert also recommends you can add rich content to your site. This means adding relevant images, videos, graphs, and charts to your content to make it more engaging. People pay more attention to sites that include rich content, and they’re more likely to stay on your site. And don’t forget to add original content to your blog. According to Hubspot, nearly 80 percent of people want to read original content. Use your blog to write about relevant topics, offer advice, and answer common questions about your industry.
Make Your Website Easy to Find
As you’re creating content for your site, you also want to make sure that it is easy to find. One way to do this is to make sure that each page has a short description. This will show up in search engine results, letting people know what your page is about. You can also include keywords in your page titles and headlines to make them stand out. You also want to make sure that every page on your site has an easy-to-find URL. URLs like “about-us.html” are fine for your computer, but they aren’t helpful to people searching on Google. Instead, make your URLs short and easy to understand. You can do this either by using a plug-in or by manually entering the URL.
Get Reviews
You can also encourage people to leave reviews on your site by offering something in exchange. This can be a discount on a product or service, a gift card, or even just a thank you note. You can also encourage your customers to post reviews on other sites, like Amazon and Yelp. If you’re worried about competitors creating fake reviews, there are plug-ins that let you monitor reviews for unapproved content. You can also encourage your happy customers to leave reviews on sites like these.
Make Your Content Machine-readable
When you optimize your site for search engines, you want to make sure your content is machine-readable. This means that your content should be easily understandable by search engines. You can do this by making sure your paragraphs are short, your sentences are easy to understand, and you don’t have too many long paragraphs. You should also avoid using special characters, like dashes and asterisks. Special characters can confuse search engines, so make sure your site is clear and easy to understand without any special characters.
Use Google Ads
One SEO tip is to start using Google Ads. Google Ads act like an online billboard for your business, showing ads when someone searches for keywords related to your products or services. You can use Google Ads to promote your website and get more traffic. Once you create your ads, they run continually. Google shows them to people who are looking for products or services like yours. You only pay when someone clicks on your ad and visits your website. If you want to get more people to your site, Google Ads are an excellent way to do it. You can choose which type of ad works best for your products or services.
Summing up
If you want to get your business to show up higher in search engine results, you need to incorporate some SEO tips into your site. If your site isn’t optimized for search engines, you’re missing out on potential customers. With these SEO tips, you can make sure your site ranks highly in search engine results. Once your site is ranking high, you can start to expand your reach even further by running Google Ads.