[ad_1] George Prodanov is the Head of Paid Media at Love Energy Savings – the UK’s leading utilities marketplace. Competitor monitoring is a key ingredient
[ad_1] If you’re an advertiser with a brick-and-mortar presence, it’s more important than ever to claim and advertise your business on Google Maps. However, cracking
[ad_1] The world’s biggest advertising group announced a major collaboration with Google that will see it utilize Gemini AI to help produce its ads, including:
[ad_1] Brands are almost twice as likely to influence U.S. shoppers by advertising on retailer websites as opposed to marketplaces, according to a new study.
[ad_1] YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. These updates include: Shopping Collections. The
[ad_1] LinkedIn content has been analyzed to identify posting best practices that lead to the highest success rates. A new study conducted by Socialinsider reviewed
[ad_1] A full-funnel PPC marketing strategy is incredibly important. But do you understand how to implement this strategy in your accounts? This article will take
[ad_1] Google leads AI advertising with machine learning integrated across ad campaigns and types. Even with manual workarounds, results tend to suffer without the help
[ad_1] What’s next in first-party advertising? Our community came together in December at World Tour New York to learn about the latest marketing innovations and
[ad_1] Google’s potential HubSpot acquisition is expected to face resistance from both U.S. and European antitrust regulators. Although Google hasn’t officially bid to acquire the
