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Category: Digital Marketing

Digital Marketing

The fallacy of CTR as a KPI: Redefining PPC ad success

[ad_1] Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it,

January 30, 2024 No Comments

Digital Marketing

9 things to do when SEO is great but sales and leads are terrible

[ad_1] You’ve optimized your website for search. You’re getting lots of high-quality traffic. But despite the uptick in visitors, your sales and leads remain lackluster.

January 30, 2024 No Comments

Digital Marketing

What is on-page optimization?

[ad_1] On-page optimization is a crucial part of any SEO strategy. It includes optimizations made directly to the elements of a webpage to improve rankings

January 29, 2024 No Comments

Digital Marketing

No, Google has NOT announced SGE isn’t going to happen

[ad_1] Two sentences in a Google blog post seem to have convinced more than a few people in the search community that Google’s Search Generative

January 29, 2024 No Comments

Digital Marketing

Meta adds Brand Rights Protection to combat trademark, counterfeit, copyright infringement

[ad_1] Meta today introduced new tools and updates to help protect the intellectual property (IP) of brands, including: An updated Brand Rights Protection Manager platform.

January 29, 2024 No Comments

Digital Marketing

Google search CPCs up 19%, pushing ad spend up 17%

[ad_1] Spend on Google search ads in the U.S. rose by 17% year-on-year in the final quarter of 2023. Google click growth remained steady at

January 29, 2024 No Comments

Digital Marketing

Search universe analysis: A deep dive

[ad_1] Effective SEO now requires a cross-channel, “search everywhere” strategy as search behaviors expand across platforms. Conducting a search universe analysis (SUA) across platforms like

January 29, 2024 No Comments

Digital Marketing

Some advertisers are unable to access Google Ads

[ad_1] Google is currently working on fixing an issue with advertisers being unable to access the Google Ads console. When you try to login to

January 26, 2024 No Comments

Digital Marketing

Which generative AI solution is best?

[ad_1] In March, I published a study on generative AI platforms to see which was the best. Ten months have passed since then, and the

January 26, 2024 No Comments

Digital Marketing

Client onboarding and offboarding: The PPC agency’s guide

[ad_1] Winning and losing clients is part of the agency business. But with the right processes in place, you can smooth client transitions and maintain

January 26, 2024 No Comments

Category: Digital Marketing

The fallacy of CTR as a KPI: Redefining PPC ad success

9 things to do when SEO is great but sales and leads are terrible

What is on-page optimization?

No, Google has NOT announced SGE isn’t going to happen

Meta adds Brand Rights Protection to combat trademark, counterfeit, copyright infringement

Google search CPCs up 19%, pushing ad spend up 17%

Search universe analysis: A deep dive

Some advertisers are unable to access Google Ads

Which generative AI solution is best?

Client onboarding and offboarding: The PPC agency’s guide

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