Using Video to Engage and Convert Prospects at Every Touchpoint

In today’s digital world, a video is a powerful tool for connecting with customers at every touchpoint of the customer journey. From introducing prospects to your brand to engaging and converting them into buyers, video can be used to create powerful experiences for your prospects and customers. Unlike normal advertising through blog posts or articles, where you get to send a message but you are not really sure of which customers you are talking to or where your customers are in the sales funnel. The sales funnel is a customer’s reason for searching for a product or service. Not Everyone can be at the same level in the sales funnel at the same time, some people may be looking for more information about the product. Some may be willing to buy the products they are just looking for a legal site that sells them. Using videos can help create more brand awareness for your product and according to research, it perfumes better than image adverts.



What is a touchpoint?


Touchpoints are points of contact between a business and its customers. It is used to measure how many contacts are needed to convert leads or prospects into paying customers for your business. These are the moments when customers interact with the business, whether it’s through a phone call, email, in-person interaction, or online advertisement.  By understanding and tracking touchpoints, businesses can better understand their customers and their needs. Pearland SEO marketers understand the customer’s journey. That is, how many contacts will you make to turn a customer into a paying client? To successfully convert a lead into a customer two vital things are needed; customer experience and awareness. Touchpoints are different for different brands and companies depending on how they are well-known and perceived by the public. Brands like Apple or Nike, don’t really do much advertising and they get lots of customers because everyone knows them. For a smaller brand, you need to work on creating awareness for your product


Video Marketing 


Video marketing is the process of using video content to promote or sell a product or service. It has become an increasingly popular way to connect with customers, as it can be more engaging than text-based marketing, and it can help you to build a brand. Pearland SEO experts understand the need of having a face to your brand which is why you can get in touch to better understand how video marketing can improve your business.


Reasons Why Video Marketing Is Powerful

There are many reasons why video marketing can be a powerful tool for your business.


  • A powerful medium for storytelling. By creating videos that capture your customers’ hearts and minds, you can build a loyal following that will be more likely to buy your products or services.
  • An engaging way to showcase your product or service in a new and unique way. This can help you to attract new customers, as well as convert those who are already customers into advocates.
  • Video marketing can be used to create a sense of urgency. If you can show your customers how their decision not to buy your product or service will impact their lives, you can create a powerful motivator.


Ways Videos Can Meet Customers At Every Touchpoint

There are a number of ways in which video marketing can help your business. Unlike Image advertising, video advertising usually outperforms it. Here are ways you can reach out to every customer through video marketing.


  1. Video Marketing Can be done on different Platforms

You can create video content for your website, blog, and social media channels. You can also create video content for marketing campaigns that you run on platforms such as YouTube and Facebook. And you can create video content specifically for customer acquisition channels such as e-mail and webinars. Whatever video marketing strategy you choose, make sure that you are using the right tools and formats. Video marketing is a powerful tool, but it can be ineffective if it is not well executed.


  1. Provide Useful Information

At the next touchpoint, you can use video to provide helpful guidance for prospects and customers. Video can be used to provide step-by-step instructions for getting the most out of your products and services. You can also use video to answer frequently asked questions, provide troubleshooting tips, and reinforce your customer service policies.


  1. Highlight Offers and Products

Finally, video can also be used to convert prospects into customers. You can use video to highlight offers, and discounts and promote products, showcase the benefits of becoming a customer, and provide an inside look at your products and services. You can also use video to create an emotional connection with prospects and customers by telling stories about your brand, customers, and employees.



Video is an incredibly powerful tool for connecting with prospects and customers at every touchpoint in the customer journey and Houston SEO specialists can help you create the best video adverts that convert. They can help by creating informative, entertaining, and engaging videos, you can boost your conversion rates and create memorable experiences for your prospects and customers.

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