Pay-per-click or PPC advertising has been around for some time now and many small businesses and big corporations have utilized this advertising strategy to generate sales through their online platforms. This type of advertising’s name is directly derived from how it works – you incur cost for every click on your ad.
Sounds simple right? Well, it is! Yet in its simplicity, PPC advertising has become one of the most powerful ways of generating sales, helpful to most corporations yet crucial to many small businesses who rely on cost-efficient digital marketing to increase their income. Of course, the campaign will work depending on what your goal is but PPC has been widely used for e-commerce brands as it strategically relies on keywords, user experience & behavior, and efficient research to create a big impact on your business growth.
Definitely, this can be a very daunting task as any other technical marketing strategy so getting help from a seasoned professional is also a good option especially when you’re trying to get started. The good thing here is that this type of advertising can also give you precious insight on your target market and figure out better ways to reach or connect with them. Our team of Houston PPC experts have put together this list of tips and tricks that you can try on your next PPC campaign:
Keep it simple on your first campaign
If you’re just starting out your first campaign, congratulations on taking that leap that can make all the difference for your business. But for PPC advertising, you need to understand that you shouldn’t try anything too elaborate and focus on a simple and small campaign that can help you learn more about your audience and how you can make the most of those clicks. So, the first step would be to do research on keywords that are relevant to your brand and business. For us, it can be something as simple as “houston ppc” or “ppc houston”. Make sure to keep it simple and balance out your keywords list with options that will make sense. You can even start out with a single keyword just to get you familiar. Now, when starting out it is highly recommended to get in touch with a professional to help you set things up and manage your campaign until you’re confident enough to take the wheel.
Use more engaging or compelling language
When you’re working with PPC, you need to make sure that you make the most of your ad’s visibility. This is why you need to be strategic with the words that you use. Informative is good but you also need to include a catchy call to action that can engage and compel your viewer to click your ad. Remember, when you are able to make your audience click your ad and make their way to your website, landing page, or e-commerce website – that’s the first step to conversion.
If you have a ppc expert helping you, you can get some advice on what kind of language would work best for your brand or business. It all boils down to what your campaign’s objective is so make sure you plan everything out and work as you go. There is so much you can learn and you can reallocate your budget depending on performance.
Location based keywords can also help
Local SEO is already so powerful if done right, imagine what you can achieve when you launch an effective PPC campaign that targets geographic based keywords. If your business’ target market is locals or limited to certain locations, then you should also allot some of your budget to target those people. You can fully utilize this tactic especially when your product or service appeals more to locals due to convenience and logistics. Examples of these are those in the construction industry, home services that require your employee to travel to your clients’ homes, or furniture that can get difficult to transport if bought from far away.
Remember that convenience is key so make sure you touch on keywords that are localized yet relevant to your business or brand.
Improve your website’s user experience too
PPC is the first step but your website or landing page does the conversion. So, along with a good PPC strategy, you need to make sure your website is well made and information is easily accessible to encourage visitors to make that purchase. Definitely, you need to take into account what kind of website it is. It is simply informative or they can make the purchase on your site. You can get professionals to do a website audit for you but you can also do it yourself. Just get into your target market’s mindset and look at what would improve their buying experience when they’re on your site.
We truly hope you can take advantage of these tips for your next PPC campaign but if you still don’t feel confident enough to do it yourself, then don’t hesitate to reach out to a professional. Like any other advertising, if not done right, it can simply incur unnecessary cost for your and your business. So, go ahead and contact a professional to help you plan and set up your campaign to generate high results, giving you high returns on your investment. If you want, we can help you. Learn more here.