Pediatric Website Migration and Redesign

A full website migration and redesign for a pediatric clinic in Houston, built for speed, flexibility, and easy content management—complete with SEO tools, mobile optimization, and a warm, family-friendly design.

    • Website
    • Wordpress, Canva, Cloud Delivery Network (CDN)
    • Pediatric Website Migration and Redesign

The Challenge
Bread of Life Pediatrics, a family-focused clinic dedicated to providing exceptional care for children and adolescents, initially had their website hosted on a different platform. However, the client experienced frequent delays in getting updates implemented by the previous team, along with limited control over content management and overall website functionality. These challenges made it difficult to reflect timely changes, communicate effectively with patients, and support their growing needs. As a result, they needed a complete website migration and redesign—fast. The challenge was to create a professional, intuitive, and SEO-ready platform that could be easily managed by the clinic while maintaining a warm, trustworthy aesthetic suited for a pediatric audience.

The Client
Bread of Life Pediatrics, founded by Dr. Ijeoma Oguagha, is committed to delivering high-quality pediatric care from infancy through young adulthood. Based in Houston, Texas, the clinic offers a full range of medical services including immunizations, sick visits, behavioral health support, and developmental screenings in a warm, welcoming environment.

The Approach
We began by understanding the clinic’s patient demographics, core services, and communication needs. A child-friendly yet professional aesthetic was essential to build trust with both parents and young patients. The Doctio WordPress theme was selected for its healthcare-focused layout and ease of customization, enabling us to build a clean, structured website with minimal design friction.

Using Elementor, we developed responsive layouts with clear service sections, contact forms, and embedded maps. To optimize visibility and performance, we integrated Rank Math SEO, Yoast SEO, and Site Kit by Google for analytics and search indexing. Contact Form 7 was used for seamless appointment requests and inquiries.

Key features of the website include:

Services Overview: A detailed breakdown of all pediatric services offered, with a clean visual hierarchy to guide parents and guardians.

Meet the Doctor Section: A bio area highlighting Dr. Oguagha’s credentials, approach to care, and experience to foster confidence among new patients.

Appointment Booking: Integrated contact forms and call-to-action buttons throughout the site to encourage engagement and simplify scheduling.

SEO Optimization: Dual implementation of Rank Math and Yoast tools for maximum search engine visibility and schema markup support.

Google Integration: Full deployment of Site Kit by Google for analytics tracking, search console access, and page speed insights.

Mobile-Responsive Design: The website was optimized for all screen sizes, ensuring a smooth experience whether accessed on desktop, tablet, or smartphone.

Child-Friendly Visuals: Warm color tones, soft imagery, and carefully chosen typography to maintain a comforting feel while retaining professionalism.

The Results
Bread of Life Pediatrics now has a fully functional and easily manageable website that effectively represents their brand and services. Parents can quickly find relevant information, book appointments, and learn about the clinic’s approach to care. The combination of SEO tools and a user-friendly layout has helped the practice improve online visibility and streamline patient engagement.