The Challenge
Naija Locs, a fast-growing dreadlock studio based in Lagos, Nigeria, needed a website that would serve as a central platform for showcasing their diverse loc services, facilitating appointment bookings, selling loc extensions, and building brand trust through client showcases. The challenge was to create a design that conveyed their professional expertise in loc styling while remaining modern, easy to navigate, and fully functional for both new and returning clients.

The Client
Naija Locs is led by a team of skilled locticians who specialize in natural hair transformation through various loc techniques, including starter locs, sisterlocks, extensions, retwists, bleaching, and custom color services. Their clientele ranges from first-time loc wearers to seasoned clients seeking advanced care and custom styling options. As their service offerings expanded, Naija Locs needed an online platform that could reflect their craft, simplify bookings, and serve as an e-commerce outlet for their premium loc extension products.

The Approach
The project began with full domain setup, hosting configuration, and server deployment. Collaboration with the client focused on defining core features, service descriptions, pricing transparency, online appointment scheduling, product sales integration, and live portfolio updates. A custom WordPress solution was selected to ensure long-term flexibility and allow the Naija Locs team to manage updates easily.
The design emphasized clarity, modern aesthetics, and visual trust-building. High-quality client images were prioritized to demonstrate expertise and results across hair types and service options. Special care was taken to balance functionality with visual appeal, ensuring prospective clients could confidently explore and engage with the business online.
Key features of the website include:
• Service Portfolio: Detailed pages for Starter Locs, Sisterlocs, Retwists, Extensions, and Color Treatments, each with descriptions, pricing, and gallery samples.
• E-Commerce Integration: A simple online store for purchasing 100 percent human-hair dreadlock extensions with customizable lengths and textures.
• Online Booking System: Clients can schedule appointments directly through the site, reducing administrative workload and improving client experience.
• Social Media Feed: An embedded Instagram gallery that updates automatically, showcasing recent client transformations and styling variations.
• Responsive Design: Fully optimized across mobile, tablet, and desktop for seamless user experience.
• Email Automation: Branded webmail system configured for appointment confirmations, customer inquiries, and product purchase notifications.
• SEO Optimization: Targeted keywords and optimized metadata to improve search visibility for dreadlock services in Lagos and surrounding regions.

The Results
The Naija Locs website now serves as a comprehensive digital storefront and appointment hub, enhancing client trust and simplifying service access. It has streamlined bookings, expanded product sales, and strengthened their brand presence within the competitive Lagos haircare market. The platform positions Naija Locs for continued growth, future location expansion, and broader customer reach.