Microsoft launches Copilot Pro for $20 per month per user


Copilot Pro, the most advanced and fastest version of Copilot, has been released today by Microsoft. Copilot, the new name for the new Bing Chat experience, now has a paid version that costs $20 per month per user. This brings “a new premium subscription for individuals that provides a higher tier of service for AI capabilities, brings Copilot AI capabilities to Microsoft 365 Personal and Family subscribers, and new capabilities, such as the ability to create Copilot GPTs,” Microsoft announced.

Features in Copilot Pro. Copilot Pro has these features, that are above and beyond normal Copilot:

  • A single AI experience that runs across your devices, understanding your context on the web, on your PC, across your apps and soon on your phone to bring the right skills to you when you need them.
  • Access to Copilot in Word, Excel, PowerPoint, Outlook, and OneNote on PC, Mac, and iPad for Microsoft 365 Personal and Family subscribers.
  • Priority access to the very latest models, including the new OpenAI’s GPT-4 Turbo. With Copilot Pro you’ll have access to GPT-4 Turbo during peak times for faster performance and, coming soon, the ability to toggle between models to optimize your experience how you choose, Microsoft explained.
  • Enhanced AI image creation with Image Creator from Designer (formerly Bing Image Creator) – ensuring it’s faster with 100 boosts per day while bringing you more detailed image quality as well as landscape image format.
  • The ability to build your own Copilot GPT – a customized Copilot tailored for a specific topic.

Video overview. Here is a video overview of the new Copilot Pro:

What else is new. Microsoft also announced these general improvements around Copilot:

  • Copilot GPTs. Copilot GPTs let you customize the behavior of Microsoft Copilot on a topic that is of particular interest to you.
  • Copilot mobile app. The Copilot mobile app is now available for Android and iOS.
  • Copilot in the Microsoft 365 mobile app. Copilot is being added to the Microsoft 360 mobile app for Android and iOS for individuals with a Microsoft account.

Why we care. If you love Copilot, aka Bing Chat, and want to get the best out of it, you may want to try Copilot Pro. It will give you the more advanced AI models, priorities your prompts before others and give you more usage than the free version.


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Barry SchwartzBarry Schwartz

Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.





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