Last call for Google Ads API v13


Google Ads API v13 will sunset on January 31, 2024.

All API requests will start to fail for those still using v13 from February 1, 2024 onwards.

Developers who have not migrated to the new version by February will experience a disruption in API access.

Why we care. API updates directly impact ad campaign functionality. Once a version is sunset, associated requests fail, risking disruptions to campaign management and optimization. Staying current ensures access to new features for efficient campaign management.

Migrate asap. To migrate to the newest version, visit the Google Ads API documentation here.


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Deep dive. Read Google’s announcement in full for more information.


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About the author

Nicola AgiusNicola Agius

Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.



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