Staying organized and having all your website content sync is the dream of every content manager and brand owner. The key to this is by mapping your keyword. This would enable you to put several keywords that are synonymous with a niche. This would not only make your work easier but also structure your website for SEO and ranking. The ranking is like a dream come true for entrepreneurs and brand owners and having the right Houston SEO company can help you reach your website goals faster. There are lots of criteria to rank and keyword mapping happens to be one of them. Want to learn about Keyword Mapping steps and strategies? Read on.
What Is Keyword Mapping ?
Keyword mapping is an essential part of SEO for every website and it involves researching and analyzing keywords to be used on a site. It also involves attaching the keywords to necessary pages on the website. This is an essential strategy that every content manager ought to do once in a while so as to stay up to date with SEO and grow the website. If you are just starting your brand, and are a bit confused about how keyword mapping works, you can contact our Pearland SEO company and we will explain all that needs to be done.
Benefit Of Performing Keyword Mapping
Keyword Mapping helps you to keep on adding useful keywords to your website and here are some of its benefits:
- It allows you to measure your SEO efforts to see if you are ranking or not.
- It keeps your Keyword organized.
- It makes work easier for you and your team as it helps them to know your content plan, structure, and what niche you write for.
- It helps you in planning new topics that are related to your niche.
- It keeps you on top of your game so that you would know what’s working and what is not working.
Steps Involved In Keyword Mapping
When Performing Keyword mapping you should have a Keyword plan and it has to be tailored to your site. As the site owner, you know your goals. These are some of the steps that Pearland SEO experts follow in order to do a perfect Keyword Mapping that would save your company both time and money:
1. Keyword Research
Good Keyword Mapping starts with in-depth Keyword research that would help you find relevant keywords. You need to know which keywords bring in more traffic for the Keyword you currently have. This would help you know how to search for newer keywords that would be relevant in the future. You would also need to check your competitor’s Keyword To know which one is nailing it for them. After comprehensive research, you may now need to filter out the Keyword that your website does not need.
2. Find Your Top Pages
You are going to pick out pages from your website that are Performing well. If you are still new and have no pages performing, you can pick from the pages you know too well that you took your time to write valuable content. You need to categorize those pages, access behaviors, and base them on your target audience. You also need to pick out a goal for the pages, it could be one or more goals. These pages you have picked would be your landing pages and you need to find a keyword to rank for each page. You can check the Google search console or any keyword research tool of your choice.
3. Group Your Keyword
Now that you have researched and collected keywords from your top pages. You need to sort them into groups and assign them to each page. Grouping your keyword can consume a lot of time and this is dependent on how many have. You may have up to one hundred keywords. An easier way to group these keywords is by:
- Topic: You need to group synonymous keywords together.
- Search intent: Google gives more focus to the search intent of the user, so you need to put this into consideration. Some Keywords may be synonymous but don’t have the same search intent. Search intent is divided into; Navigational, Commercial, Informational, and transactional.
4. Consider Keyword Difficulty
While grouping your keywords you need to know that some keywords are easier to rank than others. Some may bring in more traffic, and some, lesser traffic. This means you need to divide your keyword into the levels of difficulty it possesses.
5. Create a Spreadsheet Of All Your Necessary Classification
This would enable you to have a full view of what your final arrangement looks like. Starting from the first step of keyword research to classifying them based on intent, similarity, and difficulty.
6. Mapping Your Keyword
This is the part where you get to map your keywords to the relevant pages. This part can be very complex to handle but there are tools such as SEMRush, Ahrefs, Audience key, or Moz that can help you out.
While mapping your keyword, you need to make sure the keywords go hand in hand with the page. You need to consider the URL of the page, page title, Meta descriptions, and other descriptions. You need to also check your page depth, this is how far it takes to get to that certain page from the homepage. If your page depth is large, you need to use easy keywords. If your page depth is small you can use difficult keywords. The final point to consider is that the keyword you are mapping is relevant to your page contents and does not deviate from what your page is all about.
Keyword Mapping is an essential strategy you need to always include in your schedule as a brand owner because you and your team have to do it occasionally. It is one of those SEO practices that help to boost a website. The process may be long but the results are definitely worth it.