How to Structure Your URLs for Fast, Scalable Website Growth

When you launch a new website or begin to scale an existing site, URL structure plays a significant role in the site’s ability to grow and scale efficiently. An efficient URL structure will help your users easily navigate the site, find content more quickly, and understand where they are on the site without having to read the URL. The way Deo Marketing Houston SEO company will structure your URLs will certainly have positive implications for your search engine rankings. Poorly structured URLs can make it challenging for search engines to crawl and index your pages. Unclear URLs can also cause confusion for users, which may result in them not being able to find what they’re looking for on your site. While some of this may seem like common sense, many websites neglect these details. Even if you only launch your website once and don’t plan to grow it beyond this point, it’s still important that your domain name is appropriate, the structure of your URLs is logical and organized, and that any links you include in blog posts do not contain any unnecessary words that could be confusing to Google crawlers.

Use Your Keywords

While this is an obvious fact, Pearland SEO experts would also try to get you to understand why you need to do this if you still haven’t. You should know that the URL shows up in every search result, hence, when people see your keywords in the URL they are likely to know what your website is really about. This gives them an insight about your site. URL can also act as anchor text that would help to boost a website ranking. Lastly note that the URL is the most prominent link users look out for when doing online searches.


Match URL to Titles when necessary

When necessary you can match your URL to your content titles. When you decide to match your URL to your title, you have to consider your target audience in mind so that they get to see and know what your content is all about. When doing this, Pearland SEO recommends that they reflect what your page title and headline says.

Use A Top Level Structured Domain Name

To structure your URL for effective website growth you have to ensure that you use a top level domain. This top level domain is usually the last segment of your domain name. There are many top level domains, some of them may fall under sub categories such as Generic top level domain, Sponsored top level domain and County code top level domain. The generic top level domain is very common and helps to give a brand its name. You can also use industry registered niches.
Examples of top level domains include ; .com, .Co, .net, .info.
Using These top level domains will build a level of trust with Internet users.

Length of URL

When you talk about length of URL you will know that it is actually a lot more serious. For the record, short length URLs tend to do better. It has been tested using a lot of websites and it was found that shorter URLs get ranked better than long ones. URLs at the top of search results should be at most 50 characters, while they keep getting long as you move down search results. Now you may ask, how do I construct my URL to be effective as well as short. You need to consider putting out your business words. Get 3 to 5 words from your business name and use it as your URL. Most importantly, you have to consistently use such words as it has formed the basis of your brand.

Lowercase Letters

If you already know about this before then let’s just say you are in the clear. But the fact should also be set straight that your website URL should be in all lowercase letters. Using uppercase letters for your UrL will lead to an error website.

Use HTTPS and not HTTP

There is an increase in Internet crime. Hence, there is a call for website owners to ensure adequate security for their online platforms and the many resources embedded in it. It is advised that you need to use HTTPS and not HTTP when starting out your URL. HTTPS is more secure, hence your resources and contents are encrypted. This is also one of the requirements nowadays in terms of ranking because it makes your users feel safe and have safe access to your contents. It also guarantees that any information, especially having to do with debit or credit card details, they share with your site is also safe.
Another important step to take is to obtain an SSL certificate for your site. There are lots of companies you can get an SSL certificate from and also install it easily too.


These days URL optimization seems to be growing as everyone is trying to build up their website in order to get higher ranking. While structuring your URL you need to be very careful and follow due process so you do not end up violating any search engine policy. Some of the best practices include, setting up your keyword, making it short and readable to all users.


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