Google to update AdMob & AdSense Program Policies


Google will introduce a new Sensitive Events policy into the AdMob & AdSense Program Policies on February 9.

Why we care. Without Google’s permission, non-compliance with policies may result in the disabling of ads serving on your site as well as the deactivation of your AdSense account.

What is a Sensitive Event? A Sensitive Event is an unforeseen situation that poses a significant risk to Google’s ability to:

  • Provide high-quality, relevant and accurate information.
  • Reduce inappropriate content in key and monetized features.

What’s changing? Moving forward, Google will take actions to address the risks that arise during Sensitive Events to improve its ability to serve high-quality, truthful information. However, the specific actions are yet to be confirmed.

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Deep dive. Read the AdMob & AdSense Program Policies in full for more information.

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About the author

Nicola AgiusNicola Agius

Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.


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