Google will introduce a new Sensitive Events policy into the AdMob & AdSense Program Policies on February 9.
Why we care. Without Google’s permission, non-compliance with policies may result in the disabling of ads serving on your site as well as the deactivation of your AdSense account.
What is a Sensitive Event? A Sensitive Event is an unforeseen situation that poses a significant risk to Google’s ability to:
- Provide high-quality, relevant and accurate information.
- Reduce inappropriate content in key and monetized features.
What’s changing? Moving forward, Google will take actions to address the risks that arise during Sensitive Events to improve its ability to serve high-quality, truthful information. However, the specific actions are yet to be confirmed.
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Deep dive. Read the AdMob & AdSense Program Policies in full for more information.
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