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Category: Digital Marketing

Digital Marketing

Does HTML structure matter for SEO?

[ad_1] In case you missed the latest podcast episode of Search Off the Record, Google’s Gary Ilyes stirred up some controversy when he made a

February 6, 2024 No Comments

Digital Marketing

SEO KPIs: Embracing user-centric metrics

[ad_1] The traditional approach to SEO KPIs often falls short of capturing the dynamic nature of user interactions and search patterns. This article proposes a

February 5, 2024 No Comments

Digital Marketing

Google will face a new U.S. antitrust jury trial in September

[ad_1] Google will face allegations of using underhanded tactics to secure its position as the world’s leading search engine in a jury trial set for

February 5, 2024 No Comments

Digital Marketing

Google ‘cannot proceed with third-party cookie deprecation’

[ad_1] Google cannot proceed with third-party cookie deprecation until it resolves concerns raised by the UK’s Competition and Markets Authority (CMA). The search engine needs

February 5, 2024 No Comments

Digital Marketing

Amazon lands ad data deal ahead of third-party cookie deprecation

[ad_1] Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. The agreement, one of the

February 5, 2024 No Comments

Digital Marketing

Yandex search engine sold in $5.2 billion deal

[ad_1] Yandex, N.V. has agreed to sell its Russian assets – including the Yandex search engine – as part of a deal worth 475 billion rubles

February 5, 2024 No Comments

Digital Marketing

How to protect against and benefit from generative AI hallucinations

[ad_1] As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own large language models (LLM), they must concern themselves with

February 5, 2024 No Comments

Digital Marketing

Top tips for discovery and growth

[ad_1] Podcasting presents a unique opportunity to leverage SEO and drive engaged listeners to your website. As podcasts continue to gain popularity, key SEO strategies

February 3, 2024 No Comments

Digital Marketing

Bing Deep Search is rolling out to more users

[ad_1] Microsoft’s Deep Search, an optional generative AI feature meant to help searchers with complex questions that don’t have simple answers, seems to have rolled

February 2, 2024 No Comments

Digital Marketing

Google exec addresses advertisers’ automation concerns

[ad_1] Google needs to re-evaluate its approach to automation, according to some advertisers. The search engine announced several AI-driven updates to Responsive Search Ads (RSAs)

February 2, 2024 No Comments

Category: Digital Marketing

Does HTML structure matter for SEO?

SEO KPIs: Embracing user-centric metrics

Google will face a new U.S. antitrust jury trial in September

Google ‘cannot proceed with third-party cookie deprecation’

Amazon lands ad data deal ahead of third-party cookie deprecation

Yandex search engine sold in $5.2 billion deal

How to protect against and benefit from generative AI hallucinations

Top tips for discovery and growth

Bing Deep Search is rolling out to more users

Google exec addresses advertisers’ automation concerns

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