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Category: Digital Marketing

Digital Marketing

Teaching writers when and how to use generative AI to create helpful content

[ad_1] On Nov. 30, 2022, OpenAI launched ChatGPT, a groundbreaking AI chatbot that can understand and generate human-like text. Less than three weeks later, I

March 20, 2024 No Comments

Digital Marketing

Google Marketing Live 2024 registration opens

March 20, 2024 No Comments

Digital Marketing

Disney announces Google partnership as it expands ad platform

[ad_1] Disney Advertising is teaming up with Google and The Trade Desk to expand its Disney Real-Time Ad Exchange (DRAX). The partnerships mean that users

March 20, 2024 No Comments

Digital Marketing

Google March 2024 spam update done rolling out

[ad_1] Google’s March 2024 spam update rollout is now complete. The spam update started March 5, about 15 days ago. The March 2024 core update

March 20, 2024 No Comments

Digital Marketing

4 tactics for more cohesive marketing

[ad_1] It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. This lack of coordination is understandable, as even senior strategists

March 20, 2024 No Comments

Digital Marketing

Optimizing your Performance Max campaigns with Google Ads, GA4 data

[ad_1] Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign management simpler for PPC

March 19, 2024 No Comments

Digital Marketing

The two parts of E-E-A-T Google hasn’t told you about

[ad_1] In this article, I will expand upon Google’s concept of E-E-A-T by adding “notability” and “transparency.” These additional elements are often overlooked but are

March 19, 2024 No Comments

Digital Marketing

Google promotes Liz Reid to head of Search

[ad_1] Google is making a number of changes to its executive team running Google Search: Liz Reid, who was leading up core search experiences, will

March 19, 2024 No Comments

Digital Marketing

Google Ads Report Editor exporting zeros; Google is investigating

[ad_1] Advertisers attempting to export reports from Google Ads Report Editor are experiencing issues where the data is showing zeros instead of the actual numbers.

March 18, 2024 No Comments

Category: Digital Marketing

Teaching writers when and how to use generative AI to create helpful content

Google Marketing Live 2024 registration opens

Disney announces Google partnership as it expands ad platform

Google March 2024 spam update done rolling out

4 tactics for more cohesive marketing

Optimizing your Performance Max campaigns with Google Ads, GA4 data

The two parts of E-E-A-T Google hasn’t told you about

Google promotes Liz Reid to head of Search

Google Ads Report Editor exporting zeros; Google is investigating

Google Search Ads 360 gains retail media capabilities

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