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Digital Marketing

Search universe analysis: A deep dive

[ad_1] Effective SEO now requires a cross-channel, “search everywhere” strategy as search behaviors expand across platforms. Conducting a search universe analysis (SUA) across platforms like

January 29, 2024

Digital Marketing

Some advertisers are unable to access Google Ads

[ad_1] Google is currently working on fixing an issue with advertisers being unable to access the Google Ads console. When you try to login to

January 26, 2024

Digital Marketing

Which generative AI solution is best?

[ad_1] In March, I published a study on generative AI platforms to see which was the best. Ten months have passed since then, and the

January 26, 2024

Digital Marketing

Client onboarding and offboarding: The PPC agency’s guide

[ad_1] Winning and losing clients is part of the agency business. But with the right processes in place, you can smooth client transitions and maintain

January 26, 2024

Digital Marketing

Google Ads moves reports to new location in latest UI update

[ad_1] Google Ads has rolled out an updated UI to a small number of accounts. While the affected accounts will experience a different layout, structure

January 25, 2024

Digital Marketing

Google tests ‘highly rated’ call out for local services ads

[ad_1] Google is piloting a new SERPs feature called “highly rated” for Local Services ads (LSA). As part of the experiment, when users input a

January 25, 2024

Blog

Search universe analysis: A deep dive

Some advertisers are unable to access Google Ads

Which generative AI solution is best?

Client onboarding and offboarding: The PPC agency’s guide

Google Ads moves reports to new location in latest UI update

Google tests ‘highly rated’ call out for local services ads

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