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Amazon lands ad data deal ahead of third-party cookie deprecation

[ad_1] Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. The agreement, one of the

February 5, 2024

Digital Marketing

Yandex search engine sold in $5.2 billion deal

[ad_1] Yandex, N.V. has agreed to sell its Russian assets – including the Yandex search engine – as part of a deal worth 475 billion rubles

February 5, 2024

Digital Marketing

How to protect against and benefit from generative AI hallucinations

[ad_1] As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own large language models (LLM), they must concern themselves with

February 5, 2024

Digital Marketing

Top tips for discovery and growth

[ad_1] Podcasting presents a unique opportunity to leverage SEO and drive engaged listeners to your website. As podcasts continue to gain popularity, key SEO strategies

February 3, 2024

Digital Marketing

Bing Deep Search is rolling out to more users

[ad_1] Microsoft’s Deep Search, an optional generative AI feature meant to help searchers with complex questions that don’t have simple answers, seems to have rolled

February 2, 2024

Digital Marketing

Google exec addresses advertisers’ automation concerns

[ad_1] Google needs to re-evaluate its approach to automation, according to some advertisers. The search engine announced several AI-driven updates to Responsive Search Ads (RSAs)

February 2, 2024

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Amazon lands ad data deal ahead of third-party cookie deprecation

Yandex search engine sold in $5.2 billion deal

How to protect against and benefit from generative AI hallucinations

Top tips for discovery and growth

Bing Deep Search is rolling out to more users

Google exec addresses advertisers’ automation concerns

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